Power of Social Media

Social media as it is commonly known is the virtual platform where lots of people are found at the one place. Think of a busy railway platform or an airport waiting lounge for that matter. Lots of people gather there waiting for their train or flight. Availability at one place of a class of people who travel either by train or by flight is an opportunity. It is for the media specialist to use this opportunity. To use the opportunity to say something, to communicate to the gathering. The opportunity can be used to influence people, to enable them to know about the products an advertiser wants to sell. There comes the media man who is the go between. And we see lots of hoardings, glow signs etc. at this places.



Both these places -  the airport and the railway station have some limitations. The number of people found together on these sides will be limited. So there can be limited opportunity to influence the gatherings. There are two types of gatherings – those who travel by train and those who travel by air. Depending on the advertiser’s product profile outdoor media can be sold to the specific advertiser. Prospective users profile gets defined.
  

Now, let us look at the virtual platforms or the social media. There are no limits.  No limit of space, the town / city or country, and no limit of cast, creed or race. Yet visitors to these virtual places can be grouped. By their likes and dislikes, by their age, by their educational aspirations, professions, hobbies etc.  Because the virtual space has no limits the social media is growing exponentially. The growth of the social media is its growing power. So its no wonder that Facebook bought What’s App at an astronomically high price.



Now, with the hand held devices its accelerated development and pervasive nature is its natural attribute. So be prepared to spend more time on social media.

Thanks for reading,

Managing Your Work!

What you do as your profession is something which gives significance to your life. Often you have to start some new project even though you are working in the same job. A new project could mean an altogether new situation. At the same time it may mean developing a new client or creating a new product.

Your professional work also gives a social significance to your life. It is difficult to imagine living life alone. You need people around. And so also they need you. Society gives you a lot and rightfully expects that you must also contribute in return. It must work both ways. Whenever you start something new, it is necessary to thoughtfully consider all the necessary details. Besides, you must generate enough enthusiasm to ensure a good beginning.

Beginning of a new project
so that it may aptly reflect
the strength of earnest desire
Keenness of what you aspire

Well-begun will always inspire
Focused approach; friends will admire.
Without proper planning, you may expect
flaws in the project, in time, you detect
.
Necessary details may not neglect
And, capable personnel you may select
Doubt, suspicion you may dispel
your faith in project may always dwell

Your mind remains searching better ways
improving your efforts for the goal you chase.
Clarity of vision replacing your haze
making your attitude worthy of praise.

All above tasks you may achieve
Anxiety and tension, it will relieve
with honest prayer to God, you believe
His blessings for success, you will surely receive.



As a manager you must, first of all keep yourself motivated and then motivate your team members involved in your work.

Modern manager’s main tool
is motivation made to rule.
An organization may be big or small
Motivation always stands a tall.

The objective of getting the best,
from everyone you lead, is your test.
You let their confidence build strong
Tolerate their dissent, but never prolong.

Discussion with juniors must conclude
with welcome decisions or success will
Elude, your core objectives;
will give you a tough time,
Force you to review your own paradigm.

Having motivated yourself and your team, you are equipped to achieve your objective. However, for greater ease and joy while doing your work you must apply mind to improve processes.

Applying mind to develop
new better processes
to achieve your defined objective
is the development of technology

Just as technology is upgraded
you hope to achieve
Greater objectives, higher goals
the winner, indeed is technology
Technology gives you

Confidence to accept
Greater challenges
History of human development
Stands witness to the
Victory of technology

And let application of mind for improvement become your habit.

Habit, practice, use of mind
Winning tools; develop and find
nature helps, and remains kind
Baser tendencies you’ll rout and grind
Clarity in thinking you must school
In a competitive world there is no better tool!

In the pursuit to improve and gain more, it is necessary to maintain your perspective at all times. Technology and improvement tools should always be regarded as means to an end your final mission
Your mission in mind
Desire working strong
once loose your perspective
many matters may go wrong.
Meeting many-many people
Friends and hidden foes;
always keep your perspective,
Caution comes
you remain alert, on your toes
just the best way to grow.

In a competitive world, you have to do your very best remembering always that the best is ever yet to come.

Belittle your own intelligence, never!
Let fear of opponent’s intellect fade
the best in battle achieved ever
is own with courage and mind’s aid

Think of your strength
Weaknesses underplay
Improve your attitude
your mind, never allow it, to dismay.

Age is no bar for projects great
let intelligence work at length
Go right ahead rather than wait
Purge and, define your latent strength