Elevator Pitch

What is Elevator Pitch? Why it is called an Elevator Pitch? We know that we use Elevator for a very short time. In this short time if we can express a product or service, its need and create a desire to know more in the mind of the listener we have been able to create a good elevator pitch. Today it has assumed a great importance. Many a time people do not have time to go through long presentations. They just want to understand what the sales person is talking about briefly. Then they decide whether to go ahead with the proposal or not.

 

Time has become a scares commodity. It has to be used judiciously. It must create benefits that we are looking for. We must come up with the way of explaining the idea that will grab the attention of someone who had many other things in mind. This is where the Elevator Pitch comes in. The primary goal while creating and delivering Elevator Pitch is to get a potential investor, partner, or a customer to desire more knowledge about he said. Further the listener must be able to assimilate the idea the objective of the Elevator Pitch is that is such a statement which can trigger the listeners to involve more people. Because the idea is interesting and the listener has thoroughly understood it gives a listener a power to express to others.

The Elevator Pitch can be conscious one sentence summery. It can also a one paragraph summery or even a tagline. The important thing is that it must impress in a compelling manner. It further means that the person who delivers the Elevator Pitch must memorize it. More than that he should be able to express it with excellent modulation. The efficacy of the speaker is critical while delivering the Elevator Pitch. So, rehearse presenting Elevator Pitch again and again and again.

 

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