Today I shall describe three different situations from any first hand experience.
1. I was trying to sell a training programme for the vice presidents and senior vice presidents of reasonably large and fast growing private bank. The discussion was being held with an exceptionally sharp and forthright HR head. His concern was about how could he ensure that his well defined objective will be met during two days training.
My presentation had included feedbacks from officers of similar status in a larger bank. I rolled back the presentation and showed him those feedbacks. I hoped that he would be impressed. Politely, he brushed these aside and said, "normally trainers have a knack of creating fast paced activity. In the bonhomie that follows no one writes the 'real' remarks. Everything oscillates between good and excellent".
This set me to thinking. I looked back and realised that whatever he said was more or less true. Two possibilities came to my mind. Either we were really good or we needed to ensure that the 'real' comments come out from the participants.
2. Recently a tall and smart young man came to meet me. He said that he was a trainer and has been conducting courses for the past three years, on management of personal wealth. His courses are conducted in one of the five star properties, and the response is reasonably good. Invariably, he takes feedback forms from the participants. Only recently one of the participants wrote in his comments that the trainer spoke so fast that he could not understand anything. The feedback brought home a number of revelations – that the participants often do hesitate to write their real comments. It is so because most of us are not assertive. Equally important was the fact that the trainer, nay, not anyone should speak fast. If the objective of communication is conveying the ideas, these must be achieved. How? By modulation you speech, that is by bringing about variance in pace, pitch, pause, emphasis on the keywords and the tone. Modulation of the voice is recommended for everyone. But for public speakers, advocates, lecturers, it is a must. The young man told me that he would have continued speaking fast but for this one assertive participants, “real” feedback. Surely, he would be a much better trainer now and owes the success to the feedback form alone.
While travelling I got the news that my sister had fallen sick and she was admitted in a leading hospital in South Delhi. On reaching there, we would sit out as she was in the ICU. There were two types of chairs. One which could be turned as sleepers. These were extremely uncomfortable to sit. Besides, there would be more attendentants than the number of chairs. Though the place was supposed to be air conditioned, there were many mosquitos. The pesticide sprinkler would come more than once everyday, but the mosquitos seemed to reappear just as soon has he left. I didn’t see anyone cleaning or mopping the place. Families of four patients including my sister occupied most of the chairs.
After four days, my sister had recovered to the extent that she was moved to a single room. At this time, the sister-in-charge of the ICU gave a feedback form to my niece. So far we had been hapless watchers and mute listeners. Now it was the time for us to express our grievances. My niece poured out and wrote about all we had seen and experienced.
In the single room we found that there was a big sofa and two chairs which were rather unclean. Though the room was large, the maintainence was rather poor. The glass overlooking the garden had not been cleaned for days and gave a rather shabby look. Even the bathroom was not clean and properly sanitized. Meanwhile, my nephew had come in the room. Finding these shortcomings, he started checking the other amenities. When he tried to open the locker, it wouldn’t. He had brought with him DVDs which my sister liked, but the DVD player wouldn’t work.
Meanwhile, a supervisor came from the ICU and pleaded that my niece change the feedback. She even brought a new feedback form. On the other side, my nephew complained that the locker was not opening, the DVD player was not working, the glass window needed to be cleaned and the bathroom did not have soap and other accessories. Charging patient room rent equal to that of a five star hotel, and not providing facilities was very unreasonable. However, now there was a difference. As soon as the complaints were lodged, the hospital staff swung into action. Some came and cleaned the glass. Soap, shampoo, body lotion, and even the shaving kit was placed in the bathroom. Since the DVD player did not work, it was promptly replaced. The floor was thoroughly cleaned, re-cleaned and sensitized with profuse apologies. In short, they did all to please the patient and the attendants alike.
You may call it the power of the feedback form. Make it a point to fill feedback forms assertively whenever there is an occasion.