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Showing posts with the label Power of Social Media

Rise of Social Media

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Befooling people in the age of social media is losing one’s own credibility. Social media is a platform where an ordinary man can express himself/herself without spending any money or without using any influence. One doesn’t have to depend on anyone in power to use the media. Because, no power is controlling it. Should the owners of any popular site decide to exercise any control or should they try to create some kind of influence on any issue, this is bound to be construed as personal agenda. Personal Agenda is against the spirit of Social Media.


Social media is fast growing only because it is free and fair. Regarding freedom, I reiterate that if there were no freedom of expression, Social Media would never have achieved the popularity it has gained in such a short time. Another very important factor in its favour is that it is participative. Anyone can start a discussion, contribute to the existing one; start a group or join one already there. Besides, it is not just …

Power of Social Media

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Social media as it is commonly known is the virtual platform where lots of people are found at the one place. Think of a busy railway platform or an airport waiting lounge for that matter. Lots of people gather there waiting for their train or flight. Availability at one place of a class of people who travel either by train or by flight is an opportunity. It is for the media specialist to use this opportunity. To use the opportunity to say something, to communicate to the gathering. The opportunity can be used to influence people, to enable them to know about the products an advertiser wants to sell. There comes the media man who is the go between. And we see lots of hoardings, glow signs etc. at this places.



Both these places -  the airport and the railway station have some limitations. The number of people found together on these sides will be limited. So there can be limited opportunity to influence the gatherings. There are two types of gatherings – those who travel …